Passion is at the heart of Rubicon’s success…

Every now and again we like to feature products that are selling particularly well in our vending machines, and one that is doing particularly well is AG Barr’s Rubicon range.

It is remarkable to think that Rubicon has now been around for 30 years, but less remarkable is the fact that it is Britain’s No.1 selling exotic juice drink. Originally created in a domestic kitchen by a two-man team, Rubicon was the first ever sparkling Passion Fruit drink in the UK.

Perhaps the fact that the brand now boasts 10 different flavours is a big factor in the success of the drink; from Mango to Watermellon, Guava to Lychee and  Pomegranate to Papaya – there’s sure to be one that will appeal to your taste buds.  But, the choice doesn’t stop there, each flavour is also available as a still drink, and you can select from a 330ml can, 2 bottle sizes and 6 different cartons.


Flavour and size options are important with any range of drinks, but the real success of Rubicon lies in the product itself; since it launched all those years ago it has been true to the fruit, offering authentic tasting and delicious drinks. 

spring-waterThis ethos continues in the recently launched range of Spring Water, a refreshing combination of sparkling water, fruit juice and vitamins.  It provides a full-on taste and only 15 calories or less in each of its 4 flavours –  Black Cherry & Raspberry, Strawberry Kiwi, Lemon Lime and Orange Mango.  This range is also NHS Scotland compliant.

AG Barr are continuing to develop the range with the addition of the Light & Fruity range of 3 still juice drink flavours with 50% less sugar.

If you haven’t already tried Rubicon you should make a point of doing so, one simple taste will quickly explain why AG Barr are so passionate about the brand, and why it tops the sales charts for exotic drinks.  It certainly performs well for Excel and it can for you too.

If you would like to find out more about the Rubicon drinks range, give us a call on 0845 60 40 111, or drop us an email at and we’ll be delighted to have a chat with you.

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