Electro-what? Introducing Lucozade Sport Fitwater

Last month we posted about Lucozade Sport’s Made to Move campaign which has been launched to encourage the nation to get active and move more. In line with this initiative, Lucozade Sport have created the innovative Fitwater, which is the only water in the UK specifically formulated to replenish key electrolytes lost during exercise – without any added sugar or calories.

What’s in it?

Lucozade Sport Fitwater is purified spring water charged with 4 key electrolytes to keep you hydrated and replenish what you lose during exercise. Did you know that on average people lose half a litre of fluid over a 30-minute period of exercise, thus displacing key electrolytes in various amounts?

What are electrolytes and what do they do?

Electrolytes are present in every body cell – from the skin, to the muscles and brain. 70% of our body weight is made of fluids, and electrolytes play a role in the movement of muscles, the movement of water around the body and cell communication. In short, they’re of vital importance to bodily function!

  • Magnesium – contributes in reducing tiredness and fatigue
  • Calcium – contributes to normal muscle function
  • Sodium – electrolyte most lost during exercise through sweat
  • Chloride – helps to replenish what you lose in sweat

Who is Lucozade Sport Fitwater for?

Endorsed by boxing champion Anthony Joshua and Australian fitness influencer Emily Skye, Fitwater is a unique offering to those with fitness-inspired lifestyles – not just for marathon runners who would ordinarily drink Lucozade Sport products, Fitwater is a functional water for people who might enjoy yoga, running, fitness classes or other active pursuits. 1.7 million people are more active today than in 2012 and 75% of these are women, so Fitwater meets the needs of a rapidly growing market.

We’re thrilled to be stocking this exciting new product from Lucozade Sport at Excel Vending. If you would like to find out more about the Lucozade drinks range, give us a call on 0845 60 40 111, or drop us an email at info@excel-vending.co.uk and we’ll be delighted to have a chat with you.

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